I launched my book. There was much fanfare, and of course I immediately sold a million copies.
No, not really. In fact, I haven’t announced the launch as I type this. I haven’t sold a single copy either (well, technically I have two sales, it’s just that both were to me…). I’m typing on Monday, and the launch is on Tuesday.
So, what is my next step? Well, I plan to announce the book on facebook of course. I have a decent sized community on FB that I can promote to. I have also given out several copies to people, in exchange for Amazon reviews. I hope at least some of them like it.
That’s about it. I won’t be doing a lot more. Maybe a few specific facebook groups, and I might run a small campaign on my launch post. Other than that, I’m not going to promote. I’m not doing a book launch event, other than online, and I’m not going to spend a lot of money advertising.
I may or may not sell some books.
Then, I’m going to keep writing. Soon enough I’ll have another book to launch. Then another one, then another. Eventually I’ll have a lot. When you see my books there will be a long list. My hope is that at that point a few people buy each book every month. Maybe I sell 20 copies of each title a month, as an average. That’s fine. That means around a thousand dollars per title per year. I would love to get to that point. Keep in mind, I’m talking maybe five to seven years from now, not right away.
At that point I would like to have twenty to forty books complete. So, that means somewhere in the range of twenty to forty thousand dollars a year… as a mostly passive income.
So, that’s the goal. A bit of money every month from every book. Have it all add up to a big bump in my income, and maybe someday my primary source of income, but probably not for a decade or so.
If you want to market in the short term, I’m the wrong person to emulate…